A NORTHLIGHT FILM
Made to move with you
A city in motion. A collection that keeps up.
CLIENT
Marlow
OUR ROLE
Creative direction, production, edit & grade
YEAR
2025
ORIGINAL DEMO / FILM COMING SOON
Fictional case study. Artwork and performance figures are illustrative; add your own films and production stills before launch.
The brief
Introduce a versatile clothing collection through movement rather than static product shots. The campaign needed a recognisable visual language across formats.
Our approach
Two performers crossed Lisbon from first light to dusk. Match cuts linked each location, while a pared-back grade kept the clothes and their movement in focus.
The result
The film became a sixty-second campaign, six cutdowns and a set of moving shop-window loops. The fictional brand used one consistent story across channels.
Demo KPI · 36% increase in view-through rate
A few frames from the story.
THE PEOPLE BEHIND THE PICTURE
Direction · Inês Rocha; Production · Miguel Reis; Cinematography · Sofia Lemos; Edit & colour · Duarte Silva. Fictional demo project.
UP NEXT
Where the day begins
Northlight Films
Rua da Luz, 24 · Lisboa, Portugal
Fictional studio. Real love for film.
NOTES FROM THE STUDIO
New films, behind-the-scenes and things worth watching. Occasionally, not constantly.